If you're a part of the Vertue Crew, chances are you're a fit feminist. Outside of equality, feminism to us (the crew) is the expression of self-respect. Taking care of our bodies and being fit is one way in which we cultivate that self-respect. True fitness is about pushing one's own physical, mental and emotional boundaries - it has nothing to do with fitting into an ephemeral beauty standard or adhering to a social norm. I love wearing my fit feminist t-shirt (and jumper) because it starts a conversation that I want to have!